Integrated print advertising campaign for Bosma Enterprises-Indiana’s largest provider of services to Indiana residents with vision loss. This campaign targeted a broad range of audiences, including those in need of services, their caregivers and their eye care professionals. Direct mail pieces, brochures, catalogues, and other print collateral were implemented to relay vital information about Bosma Enterprises and inform Hoosiers-both visually impaired and sighted-about Bosma's mission of providing visionary solutions for the blind and visually impaired. A unique set of icons and infographics were also developed to elevate the brand aesthetic and add interest to the pieces.
Agency: Miller Brooks, Inc. Creative Director: Uriaha Foust Art Director: Joe Black Copywriter: Evan Finch