department of merriment miller brooks 2018 holiday campaign
Multi-faceted campaign influenced by a vintage dossier aesthetic. A unique mark pays homage to the look and feel of a secret organization aimed at promoting merriment and holiday-time gift-giving secrecy, while a direct mail piece, custom wine packaging, stickers and wine tag encourage hands- on interaction from recipients. An interactive microsite featuring custom animated illustrations was developed, and visitors to the site received personalized certificates following the completion of each interactive animated course.
Agency: Miller Brooks, Inc. Creative Director: Uriaha Foust Art Director: Joe Black Copywriter: Evan Finch