SCRUART MAGAZINE BRANDING, PUBLICATION, AND ADVERTISING
This project involved creating a brand for a local arts magazine. The name is based on a latin term meaning "rugged". The premise behind the brand is a publication that features unconventional art, music, design, and fashion in Indianapolis that falls outside the mainstream.
The project involved designing a full-length publication with original copy, photography, and layout. Branding elements including logo, business cards and stationary were developed, as well as a series of advertisements and a website promoting brand awareness.
Magazine layout, photo editing, advertising, logo and branding by Natalia Belov