SCRUART MAGAZINE BRANDING, PUBLICATION, AND ADVERTISING

This project involved creating a brand for a local arts magazine. The name is based on a latin term meaning "rugged". The premise behind the brand is a publication that features unconventional art, music, design, and fashion in Indianapolis that falls outside the mainstream.

The project involved designing a full-length publication with original copy, photography, and layout. Branding elements including logo, business cards and stationary were developed, as well as a series of advertisements and a website promoting brand awareness.

Magazine layout, photo editing, advertising, logo and branding by Natalia Belov

Copy: Natalia Belov and George Starks

Photography: Natalia Belov, George Starks, Grace Johnson, Theon Lee, Megan Entrekin, Karissa Farrington.

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