Branding, logo, and packaging project for local Indianapolis-based restaurant. An etched logo with supplementary typography was created, showing a “wife” whose profile included elements of food and drink, and the owner's signature integrated into the mark. The logo was featured on signage, dishes and glassware. In addition, packaging was created for the venue’s house-made consumables, including custom exterior boxes, labels, custom vinegar packaging, and tins. A unique pattern featuring hop and food-based illustrations represents a seamless union between food and drink, while intricate emblems highlight the brewing aspect of the venue. The branding system implemented focused on the restaurant, its vinegars, and its conservas individually, while maintaining a cohesive look and feel. A family of color-coded labels identified the specific contents of each tin.
Agency: Miller Brooks, Inc. Creative Director: Uriaha Foust Art Director: Joe Black Copywriter: Evan Finch
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